The absence of identification with the landscape stands out, the city turns its back on the river, the mountain and its history. The set of buildings offers the river a degraded front; There are many sites and buildings in ruins, buildings in poor condition, neglected dividing walls and obsolete facilities.

Important municipal-level facilities are left off the hook and fail to create a city around them. Cieza has a natural environment of great beauty that embraces a large part of the urban nucleus, with opportunities for terraces and viewpoints at height that enhance the relationship of views and clarify accesses. There are lots and buildings in ruins in the urban perimeter that can be used for new commercial and tourist uses, as well as important municipal facilities, schools, sports courts, health centers, which generate a large flow of citizens.